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Internet Music Promotion 101
by David Nevue - The Music Biz Academy
David's Latest Column...
Digital
Music in a Changing Digital World
Will digital technology ever truly "level the playing field"
for independent musicians? Or will the disparity we see today between struggling musicians and the corporate music
industry continue for the foreseeable future? Does it even really matter? Article by David Nevue. Added 07/08/2002.
Previous Columns
How to Accept
Credit Cards on the Internet
(and Increase Your CD Sales!)
To run a successful business on the Internet, credit card acceptance
is an absolute must. Unfortunately, accepting credit cards typically means setting up a merchant vendor account
with a bank and incurring additional monthly costs. A tough call for most musicians. Here are some tips that will
get you up and running fast, without the huge expense or hassle. Added 06/21/2002.
How to
Promote Your Music on MP3.com for (Almost) Nothing
In one of my recent articles, Selling More CDs Online: A Three-Pronged Approach,
I stated I was able to generate over 50,000 song listens at MP3.com using 'basic, simple, inexpensive' promotion
strategies. This comment generated a few inquiries from readers. Namely, what exactly do I mean by 'inexpensive'
promotion? Article by David Nevue. Added 04/29/2002.
Ready to
Promote Your Music Through Morpheus?
MusicCity.com, the heir-apparent to Napster, is seeking to 'level
the playing field' for independent artists and musicians. Beginning in early April, independent artists will be
able to promote and distribute their music to millions of listeners through the Morpheus User Network. Updated
April 2002
Finding
Radio Station to Play Your Music
Our good friends at The Buzz Factor
have compiled a very helpful list of places where you can find radio stations for potential airplay. Added 03/01/2002.
Selling
More CDs Online: A Three-Pronged Approach
Recently, a visitor to the Music Biz Academy asked me a very common question; "How can I sell more CDs on
the Internet?" Good question, though very open-ended. How you go about marketing your music successfully depends
on a great many factors. This article contains some suggestions where to start. Added Feb 2002.
2001: The
Year in Online Music
2001 was a year that brought a lot of change to the online music
business. In reviewing the big stories of the last year, a few really stood out... By David Nevue, Jan 2002. .
Top 10
Music Marketing and Promotion Ezines
Our good friends at The
Bard's Crier have compiled their list of the top ten music marketing
and promotion ezines available on the net. We totally agree with them... with one exception. In their humility,
they didn't include their own newsletter, which should definitely be there! Added Jan 2002.
Instrumental
Guitarist Rides MP3.com to Success
Last month I received a great letter from MP3 artist GuyPaul
Thibault, AKA 'Little Bastard.' He shared his story with me, and now I pass it on to you. For those of you struggling
on MP3.com, be encouraged. There's still room for more success stories at MP3.com. Added 06/01/2001.
MP3.com:
A Case Study For Musicians On The Fence
Ever wonder whether it's really possible to promote your music
successfully on MP3.com? Here's an MP3.com case study based on one musician's experience. Commentary by David Nevue.
Added 02/15/2001.
Selling
Your Music on the Net: Key Strategies to Success
So, you've got your own CD and now you want to sell your music on the net. You probably have two burning questions:
Where do I start? and How many CDs will I sell?
Newscasting
and Music Promotion: Quick Hits for Quick Results
Your next customer may be surfing the net right now looking for
information.
Provide them the information they are looking for and you may find an increase in your overall CD sales. Here's
how. Added 3/25/2000
Marketing
Music on the Net: An Interview with David Nevue
Selling CDs on the net: Where there's a will there's a way. One musicians story.
Still Looking For A Place to Sell Your CDs?
If you haven't the time or inclination to set up your own web
site for CD promotion, CDBaby.com is a reasonable alternative....
CD Baby
Passes Million Dollar Mark In Musician Payouts
CD Baby, an online retailer of independently released CDs, announced today that they have now paid over one million
dollars to musicians for CDs sold. CD Baby was started as a hobby in 1998 by musician Derek Sivers, looking for
a better way to sell his own CD online. His musician friends also joined up, and told their friends. Soon, without
any advertising, word-of-mouth quietly made CD Baby the largest independent-only CD store, with 10,000 artists
selling over 100,000 CDs a year.
More Recommended Reading....
'Making
It' in the Music Business - An
Alternate View
As an independent musician you will find that many experts in the
music industry will be more than happy to feed you great morsels of advice. Unfortunately, this advice can sometimes
be exactly what a budding musician does NOT need. Article by Graeme Kirk. Added 04/01/2002
Finding
Radio Station to Play Your Music
Our good friends at The Buzz Factor
have compiled a very helpful list of places where you can find radio stations for potential airplay. Added 03/01/2002.
Indie
Artist Surpasses One Million Song Downloads
After ranking consistently as one of the most popular and most downloaded
artists on mp3.com with over 1,000,000 downloads, Independent artist Ryan Farish has gained national exposure in
a big way! Ryan’s Internet popularity has led to success beyond the net including licensing opportunities and national
television exposure. Added 02/04/2002.
MP3.com
Artist Success Story: Chris Burnett
The tools and resources available to online musicians at MP3.com have provided a platform for Chris Burnett to
reach a significant Jazz audience, earn some cash, and benefit from other opportunities as well. Music from his
debut independently released acoustic Jazz CD, "Time Flies", has had over 83,000 listeners and earned
him more than $3,700.00 under MP3.com's Payback For Playback and Premium Artist Service promotional programs. Added
07/12/2001.
The MP3 Way:
DAM CDs & Sophie
mp3.com and eBay have a lot in common. Both identified online punters as a way to get rich, and both grossly overcharge
for minimal services sold to what are effectively, captive audiences. A great comparison of MP3.com and eBay by
Jon Newton.
Musicians
Find Net Success Without Record Labels
At a time when the entire music-industry landscape is in flux -- with artists and labels alike trying to hammer
out issues over copyright and compensation for digital use -- former major-label artists like Brooke, Aimee Mann
and others are finding that going independent and using technology to their advantage can pay off both financially
and creatively.
Getting
The Most Out Of Your Music Website
If you are a regular cruiser and user of the world wide web, then it won't be any surprise for you to know that
the design of the sites you visit affects how, or even if, you will use that site. Article by Christopher Knab.
The
Story Of A Guy Who Made $200,000 On MP3.com
If you've been online and dealing with digital music for more than a
week, you know Mikel Fair, better known as 303 Infinity. David Hooper of Kathode Ray Music recently talked with
Mikel about his success online, stories of cheating the system, and what he recommends to other artists! This article is in PDF format
- Adobe Acrobat Required. Added 02/01/2001.
The "Bassics"
Of Earning Money Online
Martin Lindhe's online musical success started with a simple computer
storage problem. When graphic designer and hobby musician Lindhe moved to the U.S. from his native Sweden in 1999,
he needed a temporary place to store all the music he had written over the past several years. Since first posting
music on MP3.com in late 1999, Lindhe has earned over $87,000 through MP3.com's Payback for Playback program. Added
01/29/2001
Online E-Music Retailing
For bands and artists who are releasing their own records, the Internet offers many new and exciting opportunities.
But getting online retailers to pick up your CDs (and other music related product) is as much a business as getting
offline distributors or brick-and-mortar stores to carry your records. Article by Christopher Knab. Added 8/16/2000.
Secrets of
Successful Email Newsletters
Building and managing an email news service is one small but
important part of running a successful online business. For a musician selling music on the net, it provides a
proven method for marketing yourself to your fans. Here are a few useful tips from ZDNet. |
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